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                 Oregon Beef Council
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ABOUT US

Mission Statement

The mission of the
Oregon Beef Council is
to enhance the image of
the beef industry and to
increase opportunities
for profitability through
promotion, education
and research.

Oregon’s cattle ranchers have joined together to promote their product - nutritious, delicious beef - through an agency called the Oregon Beef Council.

At the request of the Oregon Cattlemen’s Association, the legislature enacted the Oregon Beef Council’s enabling statute, ORS 577, in 1959. The Beef Council is one of 26 commodity commissions that promote Oregon agricultural products under the supervision of the State Department of Agriculture.

In 1986, the federal Beef Promotion and Research Act authorized the collection of a $1.50 per head checkoff at the time of sale of each bovine animal. Of each dollar collected, 50 cents is sent to the Cattlemen’s Beef Board located in Denver to fund national programs of promotion, education and research. The remaining $1.00, less a collection fee, is sent to the Oregon Beef Council.

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LOCATIOn and staff

The Oregon Beef Council offices are located in the Hollywood Square Building in the historic Hollywood District of Northeast Portland.

A three person staff oversees the day-to-day activities. They can be reached at:

Nicole Bechtel, Executive Director - nicole@orbeef.org
Dean Jennings, Marketing Director - dean@orbeef.org
Melanie Madrid, Administration & Consumer Information - melanie@orbeef.org

You can obtain a current Oregon Beef Council annual report by downloading a copy (PDF) from our website. Or, you may contact any of the above staff and we will be happy to mail you a copy.

The Oregon Beef Council’s Board of Directors is comprised of eight members appointed by the Director of the Department of Agriculture at the recommendation of industry groups. The members represent the various aspects of the industry. The current members are:

Member Appointment Location Industry
Terry Cowart Chairman Lebanon, OR Handler
Jerome Rosa Vice Chairman Gervais, OR Dairy Representative
Mark Lynn Secretary/Treasurer Portland, OR Public Member
Mark Malott Member Powell Butte, OR Cow/Calf Producer
Fred Otley Member Diamond, OR Cow/Calf Producer
John Rohner Member Baker City, OR Dairy Representative
Gary Simon Member Woodburn, OR Cow/Calf Producer
Jim Wilson Member Nyssa, OR Feeder

Members are appointed for a three year term that may be renewed for a second term. Meetings are held approximately four times a year at various locations throughout the state. All meetings are public and follow the public meeting laws.

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